Services
Video marketing built for the platforms where decisions get made
Video is the most accountable marketing investment most businesses make, and it is the easiest to overspend on if it isn't tied to where it will actually run. Dine Agency produces video and photography end-to-end, from concept and storyboard through to the final 9:16 cut for Reels. The work spans hero brand films, always-on social content, drone capture, event coverage, talking-head case studies and creator-led UGC built for Instagram, Facebook, TikTok, YouTube and LinkedIn. Whether it is an ongoing content program or a one-off campaign, every project starts with the channel and the metric, then works backwards to the script.
One shoot, every aspect ratio
The era of producing one polished video and trying to retrofit it for social is over. We plan shoots in horizontal, vertical and square from the storyboard onwards, light scenes that work in multiple framings, and capture extra coverage that becomes the social cutdowns, the GIF teasers, the email video stills and the website hero loop.
The same shoot day that produces a 60-second hero film typically also produces 6 to 10 social Reels, a full set of campaign photography, a captioned vertical version for LinkedIn and TikTok, and a soundless edit for in-centre and digital screens. The unit economics get better the more outputs the shoot is engineered for.
What we shoot, and how
Our video and photography work clusters around the formats that drive most of the commercial outcomes for our clients.
Brand and hero films
Cinema-grade brand films that establish the positioning, used as the anchor asset for a campaign or as the always-on About film on the homepage. Typically 60 to 120 seconds, scripted from a positioning brief.
Always-on social content
A steady drumbeat of short-form video built for Instagram, Facebook, TikTok, YouTube Shorts and LinkedIn. Designed to stop the scroll in the first second and built in 9:16, 1:1 and 16:9 versions so a single concept can run across every channel.
Creator and UGC-style content
Lower-fi, higher-frequency content shot in the style audiences actually trust on Instagram and TikTok. We produce it ourselves with the right talent and direction, so the authenticity reads on camera but the brand, hooks and CTAs still do their job.
Photography
Campaign and lifestyle stills captured alongside the video so a single shoot powers paid social, organic feeds, web hero imagery, EDMs and in-centre screens, without booking a separate photo day.
Drone and aerial
CASA-licensed drone operators for project showcase, event coverage and dynamic centre flythroughs. Used where height genuinely adds to the story, not as a decorative opener.
Event and behind-the-scenes capture
On-the-ground coverage of activations, openings and large public events, edited overnight where required so the recap content runs while the event is still trending.
Production discipline that respects the budget
Great video doesn't have to be expensive video. We are deliberate about scope: pre-production gets the time it deserves so the shoot day runs efficiently, talent is briefed properly so we are not buying takes we don't need, and post-production is structured so revisions are scoped, not open-ended. The result is video that looks like a much bigger budget than it costs, and arrives on the date the campaign actually needs it.
Working the day, delivering on time
Video projects fail more often on logistics than on creative. The brief is great, the script is great, the talent is booked, and then the location falls through, the weather turns, the client signoff misses a window and the campaign launch slides. We run pre-production with the discipline of a film set: shoot schedules built backwards from the launch date, weather contingencies locked in, talent and location confirmations held in writing, sign-off cycles agreed upfront so post-production is not waiting on a missing decision-maker.
On the shoot day, the on-set crew is led by a senior producer whose entire job is keeping the shoot on time and on scope. After the shoot, post-production runs to a published cut schedule with named review windows. Clients see a rough cut, a fine cut and a master, each with a specific revision scope. The campaign launches the day it was always going to launch.
Brief a video project that pays for itself
Whether you need an always-on content program, a one-off campaign or a single hero film, we can scope it around the channels you actually run and the metrics you actually report.
Brief a video project